Author Archives: Kim Rosengren

About Kim Rosengren

I am an innovative marketing executive who has consistently driven the complex sales cycle of technology products and services with innovative marketing programs.

Are you thinking about Marketing with a big M?

Marketing means many things to many people. Some people think Marketing is selling. Others think of Marketing as advertising. And, more recently, people equate Marketing to social media. Marketing is actually all of these things…and more. In B-sch00l, we learned … Continue reading

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How will you attract your buyers?

A blog about social media and Santa Claus got me thinking about how to attract a buyer. For this company, which helps companies increase visibility on the web—and is aimed at creative Chief Marketing Officers—it’s a great angle. But it … Continue reading

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Activate your pipeline

Sometimes all it takes to activate a sales pipeline is to help your sales organization make the case for your company and for your product. Simple right? Not always. To drive measurable sales, you need the right set of tools … Continue reading

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Product launch: The gateway to measurable sales

In January 2012, an unknown company launched an unheard of product in a category few knew existed. Less than 30 days later, the product had earned press in almost every major media outlet and had tens of thousands of people … Continue reading

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Jump start your sales with thought leadership

When you think about your network of friends and colleagues, do you naturally gravitate to the people with whom you have the most in common? The people who have something interesting to say? The people who listen to you? Of … Continue reading

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Marketing is an art…right? While there is some truth to that statement, it’s no more true than any of profession is an art (except for art itself). Marketing drives measurable results when it integrates art with science. When it identifies … Continue reading

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