Monthly Archives: November 2012

Product launch: The gateway to measurable sales

In January 2012, an unknown company launched an unheard of product in a category few knew existed. Less than 30 days later, the product had earned press in almost every major media outlet and had tens of thousands of people … Continue reading

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Jump start your sales with thought leadership

When you think about your network of friends and colleagues, do you naturally gravitate to the people with whom you have the most in common? The people who have something interesting to say? The people who listen to you? Of … Continue reading

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Marketing is an art…right? While there is some truth to that statement, it’s no more true than any of profession is an art (except for art itself). Marketing drives measurable results when it integrates art with science. When it identifies … Continue reading

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Posted on by Kim Rosengren | Comments Off on Isn’t it time we asked more of marketing?