Marketing is an art…right? While there is some truth to that statement, it’s no more true than any of profession is an art (except for art itself). Marketing drives measurable results when it integrates art with science. When it identifies a set of goals, defines strategies, choreographs the tactics, and measures the results.
That’s what sales-driven marketing does. And that’s the topic of this website. Check back often to find out how you can drive true marketing results.