Tag Archives: messaging

Activate your pipeline

Sometimes all it takes to activate a sales pipeline is to help your sales organization make the case for your company and for your product. Simple right? Not always. To drive measurable sales, you need the right set of tools … Continue reading

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Product launch: The gateway to measurable sales

In January 2012, an unknown company launched an unheard of product in a category few knew existed. Less than 30 days later, the product had earned press in almost every major media outlet and had tens of thousands of people … Continue reading

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